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One of the Emerging Women Leaders - Rashi Narang

Rashi Narang: Founder of Heads Up For Tails

Rashi Narang is a woman entrepreneur who has made a name for herself in the pet industry with her brand Heads Up For Tails. She founded the company in 2008 with the aim of providing high-quality, unique, and personalized products for pets in India.

Rashi Narang's love for pets started at a young age. Growing up, she had a passion for animals and always wanted to work with them. She pursued a degree in zoology and went on to work in the corporate world for a few years.

“Wanting to get the best for her, I tried procuring the most stylish and cute pet products for my little furry family member, but unfortunately, I wasn’t really satisfied with the quality and options available in the Indian market,” says Rashi. It is where she decided to make them on her own.

Once she started making these products, she realized there still was a long way ahead. She faced rejection from over 200 Indian retailers. “So I decided to sell the products on my own via an online store, and a few months later through a kiosk at Delhi's premier Select Citywalk. I was also a one-person army, and it was insane working 18-hour days for almost six months until I hired my first employee,” says Rashi.

Heads Up For Tails offers a wide range of products for pets, including food, toys, grooming products, and accessories. What sets the brand apart is its focus on personalized products. Customers can get their pet's name embroidered on their beds, collars, and even on their food bowls.

The brand has been a huge success and has expanded to multiple cities in India. Rashi Narang's vision and dedication to providing the best products for pets have earned her numerous accolades. She was named the 'Woman Entrepreneur of the Year' at the Entrepreneur India Awards in 2017.

Apart from running her business, Rashi Narang is also actively involved in animal welfare. She has been associated with various animal welfare organizations and has been a vocal advocate for animal rights.

In conclusion, Rashi Narang's journey is an inspiration to many. She followed her passion and created a successful business that caters to the needs of pets and their owners. Her commitment to providing high-quality products and her dedication to animal welfare makes her a true leader in the pet industry.

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